But don’t panic – apparently its business as usual at the biggest name in DJ technology!

Japanese company Noritsu has taken on Pioneer DJ, spending $606m on the brand, and buying them from private equity firm KKR (who picked up Pioneer DJ in 2015). Noritsu is best known as a photo-printer manufacturer.

A short statement read…

“Our business, operations, brands, including brand names will not be affected.

We will continue contributing to the music industry with our innovative products and superior service through Pioneer DJ, rekordbox, KUVO, TORAIZ, Pioneer Professional Audio brands.”

Its interesting to imagine how the move from a private equity firm, whose focus seems to have been to reposition the business model of the company and get it better placed in new markets, to a hardware manufacturer will impact the company.

A KKR spokesman said…

“We are proud to have worked with the management team and employees of Pioneer DJ, now AlphaTheta, to assist the business’ growth in key global markets and to accelerate the company’s migration towards a software-subscription model to align with emerging industry trends – all as a standalone company,”

Interesting times ahead for Pioneer DJ!

Read more about their VM-10 mixer here